living, thinking and writing
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| PRACTICE living, thinking and writing |
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Tuesday, September 16, 2003 What's on your ads? My Cingular cell phone does not get any signal at all in my new apartment. So I decide to switch to Sprint since I was told by Bestbuy guy that I must get good Sprint signal if I could not get any from Cingular. While I was waiting for activation of my phone in a sprint store, I tried to be friend with the sales girl, so I asked her who was the guy in their ads poster. "oh, nobody. Just a Sprint man. Why?" She shrugged. "I thought he is a comedian or something. Is he on TV commercial too?" I asked. "147;not really" "So what's on your TV ads? Is it the one with a jerk holding a cellphone walking around asking 'can you hear me now?'"; "no, not that one". "oh, then it must be the one with Catherine Zeta Jones!" "nah, not that one neither." She got a little disappointed. "I'm so sorry, so what's on sprint commercial?" Now I get really curious. "the one about Monkey getting cold you know, the monkey..." courseoo..the monkey, of couse I remember. It was a quite a while ago..." I do remember that TV ads, but I just never noticed it was for Sprint. Just like I remember Catherine Zeta jones representing some cell phone, but never relate her to T-mobile at all. And I was so impressed by the "Can you hear me now" guy, but I still don't know which wireless phone he works for. I'm sorry for these telecom companies who spent so much on advertising campaign,and who produce creative ads and entertain audience. Unfortunately, it is the brand, the most important thing, could not implant in audience' mind. So how do I decide which cellphone I choose? From where I get information? Personal channels, mostly. From My friends who get cellphone earlier, salesman in Bestbuy or Circuit city and of course, Internet! What will make me buying? only two things: clear signal in my apartment and cheap plan. From "diffusion of innovation" perspective, I have to be the not-so-cool early or late majority. But still, I represent the majorit who can not remember whether it is the monkey or Catherine Zeta Jones represent Sprint or T-mobile. posted by lmeimei @9:44 PM| permanent link| | |
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