living, thinking and writing
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| PRACTICE living, thinking and writing |
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Thursday, August 11, 2005 new data on Blogosphere by comScore key findings: "· 50 million U.S. Internet users visited blog sites in the first quarter of 2005. That is roughly 30% of all U.S. Internet users and 1 in 6 of the total U.S. population · Five hosting services for blogs each had more than 5 million unique visitors in that period,and four individual blogs had more than 1 million visitors each · Of 400 of the biggest blogs observed, segmented by seven (nonexclusive) categories,political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women · Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections · Blog readers also visit nearly twice as many web pages as the Internet average, and theyare much more likely to shop online" For the last finding, it will be convincing if T-test is available. And I would also like to see how top 400 blogs are categorized The research has quite impressive sample size: 2 Million internet users.-"The comScore panel includes representative samples of home,work and university users and closely reflects the demographic composition of the general U.S.Internet user population." posted by lmeimei @12:58 AM| permanent link| | |
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